Spotify X SXSW

SXSW extended beyond Austin for the first time and into Sydney. When Spotify chose to activate here I was lucky enough to take the role as Creative Director. We ideated, designed, activated and oversaw the entire event across 4 days, 4 levels, 3200 people, 13 acts, 6 activations and 12 sessions at the iconic Landsdowne Hotel.